By B.: As advisers and planners we all strive to arm our clients with the best information available to help them make the most sound financial decisions possible. We consider ourselves to be educators, as well as financial professionals, as we take clients through all their options. However, we know …
Lifelong « unexpectedutility.com
Mutter discusses concepts of behavioral finance such as the availability heuristic and risk perception in this witty post. The context for the discussion is the offer of a lifelong membership at a sports gym. Mutter and his friend (an economist) debate the risks involved in paying upfront for a lifelong …


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